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Olli Ella

Magic and play this way

Konges Slojd

Danish designed clothing and toys
Brand Spotlight
Konges Sløjd

From the design table to production, Konges Sløjd pays great attention to every last detail, guaranteeing their products' exceptional quality.  On top of their excellent green credentials, Konges Sløjd's designs are Scandinavian, stylish and simple, with children's joy at the heart of what they do.

Our Story

With a combined 10+ years retail experience, it’s safe to say that fashion has always been a passion of ours. Growing up, we were constantly turning our living room into a “store” and making our mom be our customer.

Our Values

Customer Loyalty

You are more than a customer, and we take pride in building relationships and trust. Don't forget to sign up for our Rewards Program to earn money back when you shop with us.

Curated Assortment

We know you're busy. So we make it easy to find trend-right, classic styles without the fuss. Don't see something you're looking for? Email us at

Brands You Can Trust

We source from makers and brands all over the globe, with your little one's safety first in mind. You can rest easy knowing that we partner with sustainable and ethical partners.

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