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Marah and Sam, founders of Sweet Swinging and parents to two little ones ages three and four, founded Sweet Swinging in 2017. But their vision and idea for their company came much earlier. They've always had a preference for all-natural, environmentally friendly and safe products for their babies. The inspiration behind their swings emerged after their first child was born. One evening, while shopping for fun items for their daughter, they realized they hated all the plastic and unattractive colors that most baby products were made of—this is where their passion for creating a line of sweet baby products began.